ESSENTIAL READING: The Future 100

Dec. 11, 2014

New from JWTIntelligence

THE FUTURE 100 | A TREND REPORT

It’s that time of year again. As we race to the finish line of 2014, we’re also starting to look to what’s next. At JWTIntelligence, our 10 Trends and later 100 Things to Watch have traditionally marked this transition. They’ve become a powerful tool for JWT to communicate its understanding of the future and emerging trends, and a proof point of our expertise.

But times are changing. This year, in the spirit of newness–new branding, new CEO, new worldwide director of JWTIntelligence (that’s me)–we’re switching things up a little. An evolution of JWTIntelligence’s flagship 100 Things to Watch, The Future 100 is launching several weeks ahead of its traditional release. We’re unveiling it with a new look, new format and new feel. (We hope you like it.)

As you’ll see, we are grouping items by themes, such as brands, luxury, culture and technology. And connecting the dots between the "what" and "why," we’ve included a "Why it’s interesting" analysis with each item.

This year, JWTIntelligence’s 10 Trends report will celebrate a decade of 10 Trends forecasts at JWT, identifying 10 of the most important macro trends we’ve spotted since the report launched. These trends, which are essentially shaping the decade, have been written from a 2015-and-beyond perspective and are underpinned with JWT SONAR™ data across 12 markets. The report will be available for purchase immediately after the holiday break, on Jan. 5.

Looking forward to the future!

Lucie Greene

Worldwide Director, JWTIntelligence

Click here to download the report at no cost from JWTIntelligence.com.