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Hemsworth Communications Adds New Restaurant Brand, YARA, to Growing Client Roster

FOR IMMEDIATE RELEASE

Media Contact:

Hemsworth Communications

954-716-7614 or YARAPR
YARAPR (AT) HemsworthCommunications.com

HEMSWORTH COMMUNICATIONS ADDS NEW RESTAURANT BRAND,

YARA, TO GROWING CLIENT ROSTER

Fort Lauderdale-Based Firm Hired as Public Relations Agency-Of-Record for

Howard Hospitality Group (HHG)’s New Global Steakhouse Concept, with Flagship in Grand Cayman

Fort Lauderdale, FL – June 21, 2017 – Hemsworth Communications today announced it has been hired by Howard Hospitality Group (HHG), an international hotel investor, developer and operator, to represent their new premium dining and entertainment concept, YARA (pictured above, Grand Cayman location). The agency will leverage its experience in upscale dining, entertainment and hospitality, by crafting dynamic media and public relations strategies designed to position YARA as a top dining destination in the Cayman Islands.

With its newly opened flagship location at Margaritaville Beach Resort Grand Cayman, YARA welcomes guests from all around the world to experience internationally-inspired cuisine seen nowhere else. Led by Executive Chef Dylan Benoit, YARA’s menu embraces the Nikkei tradition, featuring top quality steaks and game meats, including Wagyu and several dry-aged steaks, while utilizing the abundance of fresh local fish. Favorites include YARA’s crudo bar, which serves fresh seafood selections ranging from Sous Vide Octopus Carpaccio ($17) to Nikkei Style Tuna Tartare ($17), as well as flavorful a la carte oysters.

“YARA is a one-of-a-kind dining experience, and we are excited to help build buzz for the flagship Grand Cayman location, as well as increase overall awareness for what is a very unique restaurant concept, developed by HHG, that could fit within numerous types of markets,” said Samantha Jacobs, founder and president of Hemsworth Communications.

In addition to supporting the Grand Cayman location, Hemsworth will provide corporate communications counsel to HHG, assisting with the growth of the YARA brand into new locations.

For more information, visit HemsworthCommunications.com. Stay up-to-date on the latest Hemsworth news by following @HemsworthPR on Instagram or by liking the agency on Facebook at facebook.com/HemsworthCommunications.

About Hemsworth Communications

A dynamic, well-rounded agency with varied areas of expertise, Hemsworth Communications caters to companies in the travel, tourism and hospitality industries specifically, while leveraging its experience with leading brands within the real estate, philanthropy, entertainment, sports business, home and lifestyle product sectors. Services, among others, include research, strategic planning, branding, media relations, promotions, press trips, media tours, guerrilla marketing, cause marketing and event planning. Unlike traditional public relations agencies, this unique marketing consultancy is dedicated to providing customized marketing programs with personal, passionate client service.

About HHG

HHG is a fully-integrated investor, owner, developer and operator of high value-add hospitality and leisure real estate, headquartered in the international banking center of Grand Cayman. HHG specializes in acquiring real estate with high potential in proven markets, and transforming it into sustainable, high-yielding assets. Opening the first operations of its brands, HHG has future sites planned internationally for both Locale and YARA. For more information on HHG, visit http://howardhg.com/.

About YARA

Howard Hospitality Group’s new premium restaurant brand, YARA, features globally-inspired cuisine that borrows heavily from the Nikkei tradition. Meaning “the place” in the Caribbean’s native Taíno language, YARA, located at Margaritaville Beach Resort Grand Cayman, serves as a gathering place for locals and travelers alike. Delivering an innovative dining experience to one distinct location, YARA offers a myriad of creative dishes that bound both traditional and explorative cuisine, featuring top quality steaks and local fresh fish, as well as hand-crafted cocktails, a sophisticated wine list, energetic vibes and a resident DJ. With stints in Grand Cayman, Executive Chef Dylan Benoit, brings a wealth of knowledge to the restaurant and serves as the forefront of the culinary team and design of the internationally-influenced menu concept. For more information on YARA, visit http://yararestaurant.com/.

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June 21: Frost Science is here! Learn about the museum’s grand opening PR strategy

Frost Science is here! Learn about the museum’s grand opening PR strategy

When

Wednesday, June 21, 2017
8:30 AM to 10:30 AM

Add To Your Calendar

Tickets

$25.00 PRSA Member Ticket

$35.00 Guest Ticket

Directions

Phillip and Patricia Frost Museum of Science
1101 Biscayne Blvd
Miami, FL 33132

The Phillip and Patricia Frost Museum of Science opened last month and has quickly become Miami’s hottest cultural destination!

Join the Frost Science’s communications team at a special breakfast event to learn more about the organization’s grand opening PR strategy. Moderated by PRSA Miami member and Arsht Center VP of Communications, Suzette Espinosa Fuentes, the event will feature a presentation and panel discussion including: Joseph Quiñones, Director of Marketing & Communications; Paola Villanueva Ortega, Public Relations Manager; and Ashley Jimenez-Gonzalez, VP of Carma Connected.

Event timeline:

  • 8:30 am – Registration and free light breakfast
  • 9 am – Introduction, panel discussion and Q&A
  • 10 am – Tour/Museum Day Pass

Event will take place inside the Frost Science’s West Wing Conference Suite and Terrace located on the 5th floor. After the discussion, guests will be treated to a brief tour of the museum. All event attendees will receive a complimentary day pass to enjoy the museum once the PRSA Miami event concludes.

Parking: Paid self-parking is available in the museum garage during regular museum hours (space limited). More info here.

Note: Event space is limited.

About the Phillip and Patricia Frost Museum of Science (Frost Science)

Located in Downtown Miami’s Museum Park, the Phillip and Patricia Frost Museum of Science is a leading science museum dedicated to sharing the power of science, sparking wonder and investigation, and fueling innovation for the future. Sitting on four acres, the 250,000-square-foot museum is divided among four buildings: the Frost Planetarium, Aquarium, and the North and West Wings. At Frost Science, visitors can explore the world of science, technology, engineering and math (STEM) in an experiential setting with interactive exhibitions and unique shows. Frost Science is supported by the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners of Miami-Dade County. This project is supported by the Building Better Communities Bond Program and the City of Miami. It is sponsored, in part, by the State of Florida, Department of State, Division of Cultural Affairs and the Florida Council on Arts and Culture. The museum is accredited by the American Alliance of Museums, is an affiliate of the Smithsonian Institution and a member of the Association of Science and Technology Centers. Learn more at frostscience.org.

June 22 Communications In a World of Chaos, Content and Fake News: Experiences from a battle tested strategist and spokesman

Communications In a World of Chaos, Content and Fake News: Experiences from a battle tested strategist and spokesman

When

Thursday, June 22, 2017
11:45 AM to 1:00 PM

Tickets

$20.00 Member meeting ticket before June 22
$25.00 Member meeting ticket

$30.00 Non-Member (Guest) Ticket before June 22
$35.00 Non-Member (Guest) Ticket

Directions

Church by the Sea
2700 Mayan Drive
Fort Lauderdale, FL 33316

Communications In a World of Chaos, Content and Fake News: Experiences from a battle tested strategist and spokesman

Ben Porrittserved as a spokesman in the McCain-Palin campaign during the 2008 United States presidential election. Porritt is the co-founder and president of Outside Eyes, a consulting firm specializing in corporate strategy and crisis management. Porritt has served as a regular on-air contributor for MSNBC and FOX and is a speaker at corporate events, academic institutions, and business forums across the country.

In a career that has spanned the top levels of politics and Corporate America, Ben Porritt has counseled and developed strategies for national campaigns both corporate and political.

Porritt served on three presidential campaigns including 2012, 2008 and 2004. Porritt was a senior advisor to Ambassador Jon Huntsman in 2012 and a public face of the McCain-Palin campaign, serving as a national spokesman and senior advisor to the candidates during the 2008 presidential election. In 2004, Porritt served as a regional campaign spokesperson for key target states.

Porritt is a partner of Outside Eyes, a branding and marketing agency located in South Florida with a national presence. As a partner of Outside Eyes, Porritt works with companies and brands of varying sizes, advising them on corporate strategy ranging from employee engagement and consumer advertising, to brand development and crisis management.

Prior to joining Outside Eyes, Porritt worked for President George W. Bush as a campaign spokesman and as the Press Secretary to the United States House Majority Leader, a position defined by the New York Times as the third most difficult in Washington, DC. As Press Secretary, Porritt helped communicate the strategic course for the Republican Party, focusing the party’s message on legislation and critical political issues. Porritt worked in the West Wing of the White House in 2002-03.

Porritt earned a Masters in Business Administration from the University of Southern California and a Bachelors of Science in Political Science and History from Bradley University. Porritt is originally from Danville, IL and currently resides in South Florida.

Lunch will be catered by Grandpa’s Bakery.

president
of PRSA Greater Fort Lauderdale

Call for Nominations: PRSA Miami Awards – DEADLINE EXTENDED TO 6/19/17

Call for Nominations: PRSA Miami Awards – DEADLINE EXTENDED TO 6/19/17

PRSA Miami is seeking nominations for two major awards: the Bill Adams PRSA Lifetime Achievement Award and the PRSA Miami Royal Palm Award.

Bill Adams PRSA Lifetime Achievement Award

The Bill Adams PRSA Lifetime Achievement Award is given to a PRSA member or retired member who meets the following criteria:

• Has maintained tenure of 20 years of service in the public relations profession.
• Has excelled in demonstrating support and dedication toward advancing the profession in communications and public relations (for example: through education, leadership roles, professional development and/or community service).
• Represents the ethical characteristics exemplified by Bill Adams’ career.

See attachment for more information and to make a nomination for the Bill Adams PRSA Lifetime Achieve Award.

PRSA Miami Royal Palm Award

The PRSA Miami Royal Palm Award recognizes a member of the community (not necessarily a public relations professional) who embodies and demonstrates key values of the public relations profession. The nominee should meet the following pre-established criteria for the award:

• Maintains a high standard of ethics and social responsibility.
• Positively affects attitudes, beliefs, and behavior for the common good.
• Respects the nature of public opinion while accomplishing set goals.
• Makes a significant political, economic or social impact on the community.
• Positively influences policy decisions, courses of action and communications.
• Establishes sound relationships with various publics to gain consensus.

See attachment for more information and to make a nomination for the PRSA Miami Royal Palm Award.

Both the Bill Adams PRSA Lifetime Achievement Award and the PRSA Miami Royal Palm Award will be presented at the 30th Annual Ev Clay/PRSA Miami Chapter Endowment Fund Luncheon on Friday, Sept. 15, 2017 at Rusty Pelican. Winners must be present to receive the awards. More information and past award recipients may be found here.

The nomination deadline for both awards has been extended to Monday, June 19, 2017.

Please contact Rosanna M. Fiske, APR, Fellow PRSA, at rosanna.fiske or 305-523-2583, with any questions.

rosanna.fiske (AT) wellsfargo.com

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RoyalPalm_Nomination_2017.docx

Bill_Adams_2017_LifetimeAchievementAward_Nomination.docx

6/22: Communications In a World of Chaos, Content and Fake News: Experiences from a battle tested strategist and spokesman

Communications In a World of Chaos, Content and Fake News: Experiences from a battle tested strategist and spokesman

Ben Porrittserved as a spokesman in the McCain-Palin campaign during the 2008 United States presidential election. Porritt is the co-founder and president of Outside Eyes, a consulting firm specializing in corporate strategy and crisis management. Porritt has served as a regular on-air contributor for MSNBC and FOX and is a speaker at corporate events, academic institutions, and business forums across the country.

In a career that has spanned the top levels of politics and Corporate America, Ben Porritt has counseled and developed strategies for national campaigns both corporate and political.

Porritt served on three presidential campaigns including 2012, 2008 and 2004. Porritt was a senior advisor to Ambassador Jon Huntsman in 2012 and a public face of the McCain-Palin campaign, serving as a national spokesman and senior advisor to the candidates during the 2008 presidential election. In 2004, Porritt served as a regional campaign spokesperson for key target states.

Porritt is a partner of Outside Eyes, a branding and marketing agency located in South Florida with a national presence. As a partner of Outside Eyes, Porritt works with companies and brands of varying sizes, advising them on corporate strategy ranging from employee engagement and consumer advertising, to brand development and crisis management.

Prior to joining Outside Eyes, Porritt worked for President George W. Bush as a campaign spokesman and as the Press Secretary to the United States House Majority Leader, a position defined by the New York Times as the third most difficult in Washington, DC. As Press Secretary, Porritt helped communicate the strategic course for the Republican Party, focusing the party’s message on legislation and critical political issues. Porritt worked in the West Wing of the White House in 2002-03.

Porritt earned a Masters in Business Administration from the University of Southern California and a Bachelors of Science in Political Science and History from Bradley University. Porritt is originally from Danville, IL and currently resides in South Florida.

Lunch will be catered by Grandpa’s Bakery. n a World of Chaos, Content and Fake News: Experiences from a battle tested strategist and spokesman

When

Thursday, June 22, 2017
11:45 AM to 1:00 PM

Tickets

$20.00 Member meeting ticket before June 22
$25.00 Member meeting ticket

$30.00 Non-Member (Guest) Ticket before June 22
$35.00 Non-Member (Guest) Ticket

Directions

Church by the Sea
2700 Mayan Drive
Fort Lauderdale, FL 33316

president
of PRSA Greater Fort Lauderdale

prsagreaterfortlauderdale.org