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Cheryl Andrews Marketing Communications




CHERYL ANDREWS MARKETING communications WELCOMES nEW hires this summer

Coral Gables, FLAugust 15, 2017 – Cheryl Andrews Marketing Communications (CAMC), a full service public relations agency, is pleased to announce multiple new hires. Nina Zadeh brings immeasurable talent as a Social Media Manager; Bertha Diaz and Sara Leiter offer vast experience as Senior Account Executives; Karen Collazo has joined as Account Executive; Shannon Cooney is the new Social Media Coordinator; and Lauren Liebler has been promoted to Account Executive. Cheryl Andrews, president of CAMC, notes “We are delighted and thrilled to add these talented new hires to our already highly valued team and look forward to their expert contributions as we continue to grow our clients’ business.”

Nina Zadeh is a Marketing Strategist, Social Media Manager and Influencer with a strong understanding of the social media landscape, current trends and future opportunities. After earning her MBA in Marketing from Fordham University, she founded her own creative consulting agency where she specialized in branding and strategic partnerships. Some notable partnerships include Whole Foods Market, Dress for Success, Lord & Taylor and the Miami Heat.

Bertha Diaz is a highly skilled and accomplished communications specialist with more than 15 years of corporate experience. Prior to joining CAMC, Bertha was instrumental in the strategic planning, media relations, event marketing, as well as served as spokesperson, for high-end national lifestyle brands. Her deep understanding of media relations has led her to establish long lasting relationships with local, regional and national key publications. She is a graduate of Barry University and holds a Bachelor’s Degree in Business Management.

Sara Leiter is a whiz at creating valuable partnerships and a pro at helping companies craft strategic communication campaigns, win high-value press coverage, and pump maximum business-development value. Sara’s ability to leverage solid media connections, to land clients quality placements, is inimitable. Sara is a Florida International University graduate, with a Bachelor of Science in Mass Communications and Public Relations.

Karen Collazo is a savvy writer and passionate marketer with 15+ years of integrated marketing communications experience. A Florida International University graduate, Karen has worked for some of the biggest agencies in Miami, New York City and Chicago—leading communication efforts for some of the most globally-recognized brands. Former clients include McDonald’s, General Motors, Pepsi and Sprint. She is an expert storyteller with a knack for bringing strategic plans to life.

Lauren Liebler isa University of Miami graduate with a Bachelor of Science in Communication and a minor in Marketing. Lauren first joined CAMC as an assistant account executive, after serving as an intern for the agency. Since then, she has provided day-to-day public relations support for a number of CAMC’s important destination and hotel clients. In her new role, she will manage media relations, pitching and reporting for the agency’s various travel destination accounts.

Shannon Cooney, another recent University of Miami graduate with a Bachelor of Science in Communication, brings a passion for travel and storytelling. It all started when she travelled to Scotland where she studied at the University of Edinburgh and earned a minor in English Literature. Prior to joining CAMC, Shannon gained valuable corporate communications experience working on the PR team of one of the largest companies in the U.S. As a member of the CAMC social media team, Shannon helps clients tell their stories across various digital platforms.

With these new team members on board, CAMC is poised to continue delivering the quality service that has made the agency a leader in the industry. Maintaining an optimal mix of seasoned professionals and young passionate team members is the secret recipe behind the agency’s ability to develop effective messaging and stay on the cutting edge of new trends.

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About Cheryl Andrews Marketing Communications

Cheryl Andrews Marketing Communications (CAMC) is a leading public relations firm that has specialized in travel, hospitality, luxury and real estate PR for Caribbean, Florida and Central American clients for more than 30 years. The company has built a reputation for results-driven quality service. CAMC is at the forefront of new media and has integrated social media into traditional campaigns for many of its resort and destination clients. Journalists look to the CAMC team for quick answers as they are viewed as experts in media relations and strategic hospitality brand management. Follow Cheryl Andrews Marketing Communications on Twitter, Facebook and Instagram, and visit for more information.

Karen Collazo
Associate Director, Cheryl Andrews Marketing Communications
331 Almeria Avenue, Coral Gables, FL 33134
P: 305.444.4033 / E: Karen/ W:


For those who get the South Florida Business Journal, you may want to share this with your colleagues. Otherwise, I added a brief sample clip below. It is a good motivator why you should subscribe. THIS IS NOT AN AD. SFBJ has great reporters but hasn’t published my story pitches in 5 years. Not a stone being thrown at them. Just a trueism. Anyway – disclaimer – I love this publication and encourage people to subscribe.– Linda Hamburger, Founder and Moderator of South Florida Public Relations Network (

Sept 15: – PRSA Miami Endowment Luncheon



TransMedia Group Names Rebecca Shpektor Director of Public Relations

For Immediate Release Rebecca Shpektor rebecca561-750-9800 x2220

TransMedia Group Names Rebecca Shpektor Director of Public Relations

BOCA RATON, Fla.—July 13, 2017—TransMedia Group (, one of the country’s leading, multi-lingual independent public relations firms, has named Rebecca Shpektor Director of Public Relations.

Ms. Shpektor is a faithful Bostonian at heart, who has moved down to South Florida in pursuit of a career in the public relations sphere. With a B.S. in Mass Communications, a focus in Public Relations and a concentration in Spanish from Boston University, she brings her creative expertise to the table. Whether it’s writing press releases, pitching clients to the media, or drafting creative editorials, Shpektor is sure to please.

“This opportunity is truly opening so many incredible doors for me in the world of media and public relations. I am thrilled to join such a supportive and knowledgeable team,” said Shpektor.

A first-generation American, Shpektor is the only child born to Russian immigrant parents. Her diverse background has led her to travel to over 30 countries around the world and pushed her to utilize her trilingual language-skills. During her time in college, Shpektor was involved in a multitude of clubs and organizations. As an avid ballroom dancer for over ten years, she was involved with the ballroom and salsa clubs on-campus. In addition, Shpektor wrote for an online journal publication, The Tab Boston University. She was also a member of Delta Gamma, and often volunteered for their philanthropy-Service for Sight. Her volunteer work has even extended all the way to Israel, where she worked with troubled children at a full-time summer camp.

Prior to TransMedia Group, Shpektor held an in-house PR position at Dassault Systemes, a French multinational software company. She maintained the company’s North America blog and participated in a variety of key promotional events.

Shpektor is very motivated and taking on TransMedia’s diverse clients with full-force, such as American Dream Investing,, Dr. Myaine Riobe ( and to name a few.

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Air Partner Selects Hemsworth as U.S. PR Agency-of-Record