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Glenn Close’s sister Jessie is bipolar; Her nephew Calen is schizoaffective

Glenn Close’s family sheds light on mental illness stigma

A new PSA by Bring Change 2 Mind offers a surprising twist on the way people look at mental illness. Bring Change 2 Mind is a national campaign founded by Glenn Close

Glenn Close’s sister Jessie is bipolar; Her nephew Calen is schizoaffective

Calen Pick has schizoaffective disorder, a combination of schizophrenia and bipolar disorder. He was 15 when he realized something was wrong, 16 when he checked himself into a lockdown mental health facility, 18 when he got out and 28 when his sanity touched down on solid ground.

Now 31, Calen got married last year and, along with his mother, Jessie Close, who is bipolar, and his aunt, six-time Oscar nominee Glenn Close, is working toward ending stigma and discrimination of the mentally ill through the foundation BringChange2Mind, which Glenn founded in 2009.

"The most powerful way to change someone’s view is to meet them," says Glenn. "People who do come out and talk about mental illness, that’s when healing can really begin. You can lead a productive life."

Jessie and Calen, who are both easily unsettled by loud noises and large crowds, took the issue of stigma front and center, literally. In 2010, with Calen wearing a T-shirt with "Schizo" printed on it and his mother wearing one that said "Bipolar," they walked into Grand Central Station in New York City and stood there to film a PSA directed by Ron Howard.

"It was scary. People just stared at us," says Calen. "But I think of myself as an intact soul, so for me to put myself out there like that, I hope initiates more people to talk about it. Just talking about mental illness would do it a great service."

Their effort seems to have paid off: that PSA, which also features John Mayer’s Say, has aired in 800 million households.

According to BringChange2Mind, one in four families is affected by mental illness. When Jessie started showing signs in her early twenties, bipolar disorder was largely unknown. "At that time, it was really common to self-medicate with drugs and alcohol. Then I was given my first treatment in my late forties and finally, the correct diagnosis — and medication — when I was 51," Jessie says. "I’ll be 60 in July and I grieved for those lost years. There were careers I couldn’t handle because of it. I wish I was able to get help earlier."

In their second PSA, Schizo, which will be out May 21, Calen steps into the spotlight. The PSA plays like a trailer for a horror film, ending with the camera shooting down a dark hallway, a door opening and Calen standing in a kitchen, pouring himself a cup of coffee. "I’m sorry to disappoint you," he says in the final scene.

"When he got out of that mental health facility, (Calen) never took off his dark sunglasses, which helped him be around large groups of people. Once Jessie came to visit me in New York City and she had to leave a restaurant we were in because it was too noisy and she went to sit on a stoop to collect herself," says Glenn. "So that (Jessie and Calen) were brave enough to wear those T-shirts, standing in a place as busy and echo-ey as Grand Central Station, is miraculous."

That Calen and Jessie have stepped out from the shadows to share their experiences is a rarity; one that they hope will inspire not just people with mental illness to come forward, but policy makers to start putting laws in place to protect them and to put mental health care on parity with other health care.

"If you change policies, eventually that will affect what people think," says Bernice Pescosolido, an Indiana University professor who focuses on mental health care, stigma and suicide research. "There are two parts to mental literacy, one is knowledge and the other is what to do about it. That’s where we need to make progress. How do we get through the door? Insurance doesn’t address long-term help. And service isn’t available everywhere, especially as you get to more rural areas."

The backbone of Calen’s progress is the support from his family. "If our family had not supported Calen, he would have been caught up in that terrible cycle of jail, street, jail, street," says Glenn. "What do people do when they’re in that cycle? I don’t have a good answer to that."

Schizophrenia is not only the most serious of mental illnesses, but the most stigmatized. "Fear is lodged with people who don’t know someone with mental illness. How you treat someone with cancer or diabetes is more accepting than someone with mental illness," says Pescosolido. "If you can see the entire person, not just the label, and the more people interact, then the more that the attitudes go away. Contact is a powerful predictor of greater tolerance."

For those first brutal years when Calen was psychotic, Jessie, despite also suffering from a serious mental illness, found herself at a loss as to how to handle her son’s erratic behavior. "One afternoon, we were standing in the yard and he said that the TV antenna was put there to keep track of him," she recalls. "When he was overwhelmed, he’d rock, with his forearms tight against his thighs, his hair hanging down."

With a combination of talk therapy, careful medication and the support of his family, Calen pieced together his splintered sanity. "It was scary not knowing where to draw the line; my imagination just didn’t know how to stop," he says. "It was like a free association of everything around me. Everything took a special meaning; it was thoughts building on thoughts and me trying to put reason to them. It was a good 10 years, every hour I was awake, I lived in hell."

As the psychiatric field and policymakers search for a solution, families and patients can find relief through organizations like BringChange2Mind. "I would love BringChange2Mind not have to be anymore, which is when people are talking about mental illness without shame or judgment," says Glenn. "It’s about social inclusion and when people are enlightened then change can happen."

You Don’t Want to Miss This! Sunshine District Annual Conference in August!

Sunshine District 2013 Conference:

Making Waves: PR in a Sea of Change

When

Friday, August 02 & Saturday, August 03, 2013

Tickets

$249 Member Ticket before July 15
$290.00 Member Ticket

$309 Guest Meeting Ticket before July 15
$359.00 Guest Meeting Ticket

$199.00 Student Ticket

Directions

W Hotel
401 N. Fort Lauderdale Beach Blvd
Fort Lauderdale, FL 33316

Join PRSA Greater Fort Lauderdale as we host the Sunshine District Annual Conference! Looking to lead in 2014? Make sure you kick off the conference with Quick Start Thursday August 1, the Sunshine District’s leadership conference for all current and future PRSA leaders. Network, share best practices and learn from other chapters as you prepare to lead your own chapter to success.

This year’s Sunshine District Conference Speakers August 2-3 include:

  • 2013 PRSA Chair and CEO Mickey Nall
  • Nationally-recognized CEO Communication Coach Virgil Scudder (Sharing Career Experiences)
    ZooMiami Communications Director Ron Magill (Sharing how PR has changed during his long career)
  • Lynn University Public Relations Director Joshua Glanzer (Discussing the Triumph of Hosting 2012 Presidential Debate #3)
  • CBS 12 News Channel Tech & Social Media Correspondent Craig Agranoff (Discussing how Social Media has changed communication’s waters)
  • Nationally-recognized Travel Blogger Maria de Los Angeles (Sharing how blogs have become a key player for PR people over the past decade)
  • Impact Players Solo Practitioner Stu Opperman (Discussing the many challenges of Solo Practitioners)
  • Sun-Sentinel Business Writer Cindy Kent & Food for the Poor’s Public Relations Specialist Joy Oglesby (Dual presentation about the media’s relationship with PR professionals and how it has evolved)
  • Florida Panthers VP Marketing & Brand Strategy Steven Ziff (Sharing the challenges of branding in today’s Instant Gratification Generation)
  • Director of Corp Comm SE at Hilton Worldwide Lisa Cole (Leading a panel discussion on the evolution of tourism PR)

and many more…

**Please note that August 1 is Quick Start! This is free, but you must register! **

The W’s special room rate for the conference is just $159.00 per night. To take advantage of the special PRSA rate, you must book your room by Friday, July 19, 2013. Call 954-414-8200 and let the booking agent know you are booking for the PRSA Sunshine District Conference to receive the special room rate.

Don’t miss out on this amazing opportunity to build your PR skills and your network! Any questions or to inquire about sponsorship opportunities, email PRSA Greater Fort Lauderdale President Toby Srebnik (tsrebnik) or PRSA Greater Fort Lauderdale President-elect Jennifer Evans (jennifer.beard).

Jr. Acct. Executive Needed for US Hispanic and Latin America accounts

Jr. Acct. Executive Needed for US Hispanic and Latin America accounts

Duties and Responsibilities

Support planning and execution of client activities in a timely, efficient and high quality manner under the direction of an Account Supervisor or higher-level supervisor.

Develop and edit written materials including press releases, fact sheets, new business materials and general client correspondence.

Execute media relations efforts including media list development, pitching and developing strong ongoing relationships with the media.

Participate in brainstorming sessions and contribute to strategy development.

Knowledge and Skills

Strong communication skills, both written and verbal.
Confident style in communicating with clients and media.
Solid critical thinking skills
Understanding of public relations concepts, tactics and media relations.
Proven ability to effectively organize and manage multiple responsibilities.
Should exhibit independence and autonomy with respect to their responsibilities and a curiosity for client industries as well as current news and affairs.
Ability to work well with others in both team and independent environments.
Positive, professional, and flexible attitude that lends itself to quality client service.

Work Experience and Education

Minimum one year of working in agency or on client side with communications team.
Social media awareness and experience are critical.
Bachelor’s degree required, preferably in Communications, Journalism, English or other PR related discipline.
Fully bilingual in English and Spanish

To apply, please send resume to sonia

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News | AMGW Agency

News | AMGW Agency.

Intellectual Property in Marketing Roundtable event in Ft. Lauderdale!

Don’t miss the next Roundtable on May​ 22!
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Intellectual Property in Marketing!

Have you wondered whether you can use that image you found online in your organization’s marketing material? Even if you think you know the answer, you might be surprised by some of the more common myths associated with Copyright Law as it relates to the Internet.

Intellectual Property in Marketing Roundtable
May 22, 2013 – 6 – 8 p.m.

Join the local chapters of the Legal Marketing Association (LMA) Southeastern Chapter and the American Marketing Associtation (AMA) South Florida Chapter, for a special marketer’s roundtable on May 22, 2013.

Effective marketers are good business advisors. The discussion about intellectual property will extend to issues relating to litigation and how to control the costs associated with claims that may arise in connection with advertising and promotional use of trademarks and copyrights. You might be surprised to learn who at your company may be personally liable for infringement and that personal liability is possible even if it is the company that infringes!
We’ll speak about how to use trademarks properly. No company wants its trademark to become generic and lose its rights as a result of misapplying its mark in marketing materials!
Join us for an interactive discussion led by (click on names for full biographies):
Samuel A. Lewis, a Board-Certified Intellectual Property Law Specialist with Feldman Gale. P.A.
Neil D. Kodsi, an A-V rated trial attorney with The Law Offices of Neil D. Kodsi.
David W. Barman, Managing Shareholder and a Registered Patent Attorney with The Office of David W. Barman PA

Light appetizers will be provided.

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Event Details
May 22, 2013

Networking: 6 p.m.
Discussion: 7 – 8 p.m.

Fowler White Boggs P.A
1200 East Las Olas Blvd, Suite 500
Fort Lauderdale, Florida 33301

For questions, contact Lewis Greenberg at
954.218.3392

Registration
Free for members!

AMA & LMA Members: FREE
Non-Members: $10
Advance registration is required for this event!

www.amasouthflorida.org

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