March 24-26, PubCon SFIMA Summit



Jason Kilgore is FindLaw’s Digital Marketing Expert of Paid Search. His work can be defined as experimental research that resides at the intersection of marketing and technology.

Navah Hopkins is the Director of Paid Media at Hennessey Group, an integrated digital marketing agency helping our customers own their markets. A veteran of the digital marketing industry, she manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions.

Register Now for Pubcon Florida!

Join the industry’s leading paid search strategists and PPC marketers from around the world at Pubcon SFIMA Summit 2020, for advanced tactics for increasing your lead-gen conversion rates, managing your daily paid accounts, and lowering costs for clients while boosting the effectiveness of their campaigns. Learn advanced targeting strategies from the best minds in paid search at Pubcon SFIMA.

Only want to attend the paid search tracks and sessions? Print this email and your itinerary is below!


Tuesday, March 24

8:00 – Registration Open for Platinum Attendees

8:45 – Pubcon Masters Group Training and Workshop (Platinum Passes Only)

5:00-7:00pm – Kickoff Reception


Wednesday, March 25

7:30 – Registration Opens

9:00-9:55 – Keynote: Making Data Sexy with Annie Cushing

10:00-10:55 – Optimizing For AdWords and Other PPC Formats with Mark Irvine

11:05-12:05 – The Art and Science of Profitable Ads with Navah Hopkins and Kevin Adams


1:00-2:00 – MAIN STAGE: Actionable Ad Copy and Targeting with Purna Virji

1:00-2:00 – Cross Channel Advertising and Conversion with Amy Bishop and Khalid Saleh

2:00-2:30 – Exhibit Hall Break

3:40-4:45 – PPC Automation and PPC Lead Gen with Robert Brady and Adam Proehl

Thursday, March 26

8:00 – Registration Opens

10:00-10:55 – Bing Webmaster Tools with Sandhya Guntreddy

11:05-12:05 – MAIN STAGE: 20/20 in 2020: Digital Marketing with Clarity with Susan Wenograd


3:10-4:00 – MAIN STAGE: Mike Barry – Microsoft Bing Advertising with Mike Barry

7:00-9:00 – That’s A Wrap After-Party

WHEN: March 24-26, 2020 · Day 1: March 24, 2020: Pubcon Masters Group Private Workshop Training & Kickoff Reception

· Day 2: March 25, 2020: Exhibit Hall, Conference Sessions, US Interactive Marketing Awards

· Day 3: March 26, 2020: Exhibit Hall, Conference Sessions, “That’s A Wrap” After-Party

WHERE: Koven’s Conference Center

3000 NE 151st Street

North Miami, FL 33181

HOW: All SFIMA members receive a 20% off Platinum and Gold access passes. Prices increase on March 1.

IMA Members save 20% off regular rates!

Enter code at checkout: sf-8654220

Non-Members pay $699 (gold pass) in advance, $949 at the door.

TIME: 7:30 AM – 5:00 PM, each day will wrap up with networking and cocktails.

WHY: Pubcon — named a Forbes must-attend conference — is one of the biggest and boldest international gatherings of digital marketing, social media, and optimization innovators that has ever taken place.

Upcoming SFIMA Events:

Networking at the Cove

February 20 @ 6:30 pm – 9:00 pm

Come mix and mingle with our great group of interactive marketers on the third Thursday night in February!

Make valuable business connections with like-minded digital marketing professionals. We provide a platform that focuses on networking and digital marketing education and we welcome you to be our guest at the February networking event in Deerfield Beach.

There is no charge to attend our networking event, look forward to meeting you!

Human Marketing Panel

March 26 @ 6:30 pm – 9:00 pm

Marketing automation is a technology that allows organizations to streamline, automate and measure marketing programs, campaigns, tasks and workflows. Marketing Programs supported by automation platforms include lead generation and acquisition campaigns, onboarding, nurture and engagement as well as cross-sell, up-sell, win back and referral marketing. Unfortunately many organizations think of marketing automation solutions as an email platform and do not focus on the Omni channel capabilities of today’s automation technology.