Newlink Named Agency of Record for VP Plaza España Design in Madrid
MIAMI, Fla. (April 17, 2019) – Newlink, the internationally recognized consulting firm based in Miami with offices throughout Latin America and Europe, has been named the public relations agency of record for the iconic VP Plaza España Design. The agency will spearhead strategic communications efforts for the Madrid based hotel throughout North America to further position it as the ideal option for travelers seeking luxury and design.
VP Plaza España Design is the fifth property for the VP Hotels chain, characterized by its unique design, architecture and contemporary art breathing out of every corner. Offering wonderful views of Madrid, the 214-room property has a privileged location in the Plaza de España on Gan Via of Madrid, just a few steps away from the Royal Palace, the Alumenda Cathedral and the Temple of Debod. The hotel is home to the destination Bilboa Spa, an outdoor swimming pool, a gym, and more than 15,000 square feet of multidisciplinary events space which can be partitioned and converted into 5 different areas; ideal for events of any size.
The panoramic 360º Gingko Sky Bar on the 12th floor is a must-experience, offering views of the Royal Palace, the Debod Temple and the surrounding Madrid mountain-ranges making it the ideal location to eat, dine or enjoy exquisite cocktails with best views of the city . In addition, VP Plaza España Design offers multiple food & beverage options including the ground floor lobby bar, the spacious buffet restaurant, or Botania restaurant showcasing a beautiful Andalucían-style patio and stunning interiors, bringing a new gastronomic hot-spot to Madrid, catering for all tastes and dietary requirements.
“We are thrilled to have Newlink be the named agency of record for VP Plaza España Design,” said Laura Granados, Director of Marketing of VP Plaza España Design. “With the agency’s results-driven approach to public relations and demonstrated excellence in the tourism industry, we are pleased to expand our relationship with Newlink and collaborate with the Miami-based team to drive awareness in this important market.”
Newlink’s tourism area of expertise is one of the company’s fastest growing departments. The team ignites transformation for a variety of clients within the travel and tourism sector, ranging from destinations and hotels to airlines, online travel agencies and more. In addition to VP Plaza España Design, Newlink’s robust catalogue of tourism clients includes Majestic Hotel and Spa Barcelona, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe Hotels & Resorts, Hotel Xcaret México, among others across the U.S., Latin America and Europe.
Newlink is an internationally recognized consulting firm headquartered in Miami with offices in the Dominican Republic, Peru, Mexico, Argentina and Spain. Founded on the principles of collaborative consulting, Newlink’s Orbital Thinking approach to strategy has helped the company build a solid reputation transforming Fortune 100 and Latin American organizations through the company’s various areas of expertise: Tourism, Health and Wellness, Reputation Management, Public Affairs, Social Marketing, Multicultural Marketing, Branded Content, Business Insights, Business Transformation, Integrated Production, and Creative & Branding. To witness how Newlink ignites transformation, visit www.newlink-group.com.
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