Newlink Named Agency of Record for FIBEGA Gastronomy Tourism Fair
MIAMI, Fla. (August 14, 2018) – Newlink, an internationally recognized consulting firm based in Miami with offices throughout Latin America and Europe, has been named agency of record for the FIBEGA Gastronomy Tourism Fair.
Taking place in the U.S. for the first-time next year from May 10 – 12, 2019, FIBEGA will bring together culture and gastronomy from different countries and regions to the Miami Beach Convention Center. The fair will serve as a networking space for the tourism and gastronomy sector where destinations, enterprises and global institutions will meet for business, development and tourism. FIBEGA will also welcome consumers and travel and food aficionados to explore the many exhibitors. Due to the city’s prestige as an international epicenter for tourism and gastronomy, all future editions of the fair will remain in Miami.
“With extensive experience collaborating with the tourism and hospitality industry as well as promoting various events both locally, nationally and internationally, Newlink has all the necessary tools to make FIBEGA 2019 a hit in Miami and the leading gastronomy tourism event,” said Teresa Villarreal, Senior Vice President of Newlink’s tourism area of expertise.
As agency of record, Newlink will oversee the promotion and positioning of FIBEGA as the most important gastronomy tourism fair in the world bringing exhibitors from the U.S., Latin America, Europe, Asia and Africa. The agency will focus on public relations efforts in the U.S. market and create buzz in Peru, Argentina, Mexico, Spain and Colombia.
“Newlink’s global presence, results-driven approach to public relations and unmatched experience in the tourism and hospitality sector make them our ideal communications partner,” said Roi Correa, FIBEGA president. “With a successful 2017 edition in Buenos Aires, we are confident that Newlink will take the event to the next level and weave it into Miami’s identity for editions to come.”
Newlink’s tourism area of expertise is one of the company’s fastest growing departments. The team ignites transformation for a variety of clients within the travel and tourism sector, ranging from destinations and hotels to airlines, online travel agencies and more. Newlink’s robust catalogue of tourism clients includes Expedia, LATAM Airlines Group, Bahia Principe and Solmar Hotels & Resorts, among others.
Newlink is an internationally recognized consulting firm headquartered in Miami with offices in the Dominican Republic, Peru, Mexico, Argentina and Spain. Founded on the principles of collaborative consulting, Newlink’s Orbital Thinking approach to strategy has helped the company build a solid reputation transforming Fortune 100 and Latin American organizations through the company’s various areas of expertise: Tourism, Health and Wellness, Reputation Management, Public Affairs, Social Marketing, Multicultural Marketing, Branded Content, Business Insights, Business Transformation, Integrated Production, and Creative & Branding. To witness how Newlink ignites transformation, visit www.newlink-group.com.
FIBEGA is an annual international fair that brings together culture, gastronomy and destinations from different countries and regions, and will take place in the U.S. for the first-time next year in Miami May 10-12, 2019 at the Miami Beach Convention Center. May 10th is open to professionals, while May 11-12 is targeted to a mixed audience of professionals and the general public. Due to the city’s prestige as an international epicenter for tourism and gastronomy, all future editions of the fair will remain in Miami. The original FIBEGA was held in Merida, Spain in 2016, followed by Buenos Aires in 2017.
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