Hemsworth Communications Adds New Restaurant Brand, YARA, to Growing Client Roster



Media Contact:

Hemsworth Communications

954-716-7614 or YARAPR
YARAPR (AT) HemsworthCommunications.com



Fort Lauderdale-Based Firm Hired as Public Relations Agency-Of-Record for

Howard Hospitality Group (HHG)’s New Global Steakhouse Concept, with Flagship in Grand Cayman

Fort Lauderdale, FL – June 21, 2017 – Hemsworth Communications today announced it has been hired by Howard Hospitality Group (HHG), an international hotel investor, developer and operator, to represent their new premium dining and entertainment concept, YARA (pictured above, Grand Cayman location). The agency will leverage its experience in upscale dining, entertainment and hospitality, by crafting dynamic media and public relations strategies designed to position YARA as a top dining destination in the Cayman Islands.

With its newly opened flagship location at Margaritaville Beach Resort Grand Cayman, YARA welcomes guests from all around the world to experience internationally-inspired cuisine seen nowhere else. Led by Executive Chef Dylan Benoit, YARA’s menu embraces the Nikkei tradition, featuring top quality steaks and game meats, including Wagyu and several dry-aged steaks, while utilizing the abundance of fresh local fish. Favorites include YARA’s crudo bar, which serves fresh seafood selections ranging from Sous Vide Octopus Carpaccio ($17) to Nikkei Style Tuna Tartare ($17), as well as flavorful a la carte oysters.

“YARA is a one-of-a-kind dining experience, and we are excited to help build buzz for the flagship Grand Cayman location, as well as increase overall awareness for what is a very unique restaurant concept, developed by HHG, that could fit within numerous types of markets,” said Samantha Jacobs, founder and president of Hemsworth Communications.

In addition to supporting the Grand Cayman location, Hemsworth will provide corporate communications counsel to HHG, assisting with the growth of the YARA brand into new locations.

For more information, visit HemsworthCommunications.com. Stay up-to-date on the latest Hemsworth news by following @HemsworthPR on Instagram or by liking the agency on Facebook at facebook.com/HemsworthCommunications.

About Hemsworth Communications

A dynamic, well-rounded agency with varied areas of expertise, Hemsworth Communications caters to companies in the travel, tourism and hospitality industries specifically, while leveraging its experience with leading brands within the real estate, philanthropy, entertainment, sports business, home and lifestyle product sectors. Services, among others, include research, strategic planning, branding, media relations, promotions, press trips, media tours, guerrilla marketing, cause marketing and event planning. Unlike traditional public relations agencies, this unique marketing consultancy is dedicated to providing customized marketing programs with personal, passionate client service.

About HHG

HHG is a fully-integrated investor, owner, developer and operator of high value-add hospitality and leisure real estate, headquartered in the international banking center of Grand Cayman. HHG specializes in acquiring real estate with high potential in proven markets, and transforming it into sustainable, high-yielding assets. Opening the first operations of its brands, HHG has future sites planned internationally for both Locale and YARA. For more information on HHG, visit http://howardhg.com/.

About YARA

Howard Hospitality Group’s new premium restaurant brand, YARA, features globally-inspired cuisine that borrows heavily from the Nikkei tradition. Meaning “the place” in the Caribbean’s native Taíno language, YARA, located at Margaritaville Beach Resort Grand Cayman, serves as a gathering place for locals and travelers alike. Delivering an innovative dining experience to one distinct location, YARA offers a myriad of creative dishes that bound both traditional and explorative cuisine, featuring top quality steaks and local fresh fish, as well as hand-crafted cocktails, a sophisticated wine list, energetic vibes and a resident DJ. With stints in Grand Cayman, Executive Chef Dylan Benoit, brings a wealth of knowledge to the restaurant and serves as the forefront of the culinary team and design of the internationally-influenced menu concept. For more information on YARA, visit http://yararestaurant.com/.