April 3-6 : Hispanicize 2017, Miami Event!
Hispanicize event organizers and PRWeek unveiled the comprehensive agenda, keynotes and speakers for the one-day Hispanicize CMO Summit that kicks off Hispanicize 2017 Week on April 3rd. Hispanicize 2017 (www.HispanicizeEvent.com) will take place April 3-6 at the JW Marriott Marquis, Miami, FL.
The 1st Annual Hispanicize CMO Summit will feature a full day of sessions with CMOs and senior multicultural marketing executives from Pepsico, DishLATINO, NASA, Carnival Corp, Prudential, Cicis, Wells Fargo, United Airlines, the Atlanta Hawks, HACR, and more. Speakers will cover a range of issues, case studies, research and fireside chats on all of the most pressing U.S. Hispanic Market industry trends and topics, including the State of Multicultural Marketing in 2017, the Evolution of the Total Market Approach, the rise of virtual reality and augmented reality, the evolution of U.S. Hispanic digital marketing, and more.
The summit will feature keynotes from communications and marketing leader Richard Edelman, president and CEO of Edelman. As one of the marketing industry’s most respected leaders and head of the world’s largest PR firm, Edelman’s views are keenly followed on both business and macro-economic issues. In his keynote, he will discuss the findings of this year’s Trust Barometer study, which explores the opportunities for business to lead and earn trust in an era of populism, the imperatives for leaders and organizations of all kinds to develop a new model of earning trust, the state of Trust among U.S. Hispanics and why a majority of people in the region believe the system is failing them.
Joining Edelman as a second keynote is NASA virtual reality pioneer Evelyn Miralles, Principal Engineer and lead VR innovator for NASA’s Virtual Reality Laboratory (VRLab). Miralles will unpack some of the biggest insights she’s gained about how virtual reality and augmented reality will impact humanity and the way people experience and engage with content and information.
“Our summit spotlights the solid business cases for Hispanic and multicultural marketing segmentation and how Total Market is now being successfully redefined – Hispanicize calls it Total Market Evolved – to re-incorporate Hispanic Market strategies and executions,” said Manny Ruiz, CEO of the Hispanicize Media Group that owns the Hispanicize event. “Together with PRWeek and other industry leaders who collaborated with us to build this agenda, the Hispanicize CMO Summit will elevate the great work and innovation of our multicultural marketing industry.”
In addition to Edelman and Miralles, summit speakers include Richard Montanez, Director of multicultural Sales and Marketing – North America, Pepsico; Alfredo Rodriguez, Vice President of Marketing, DishLATINO; Sarah McAloon, Chief Marketing Officer, Cici’s Pizza; Ken Jones, Vice President, Corporate Marketing, Carnival Corporation; Nydia Sahagun, Senior Vice President, Segment Marketing, Wells Fargo; Steve Barrett, Editorial Director, PRWeek; Melissa Proctor, Chief Marketing Officer, Atlanta Hawks; Jonathan Guerin, Senior Public Relations Manager, United Airlines; Cid Wilson, President/CEO, Hispanic Association on Corporate Responsibility, among others.
The CMO Summit agenda features: