MAD PUBLIC RELATIONS BRINGS ON AIMEE ADLER AS MANAGING PARTNER
P1. Partners with Mad Public Relations: Sara Shake, Marc Aptakin, Aimee Adler
P2. Aimee Adler, Managing Partner with Mad Public Relations
MAD PUBLIC RELATIONS BRINGS ON AIMEE ADLER
AS MANAGING PARTNER
Fort Lauderdale based Public Relations firm expands with PR veteran as new Managing Partner
January 30, 2017 (Fort Lauderdale, FL) – Mad Public Relations, LLC, a division of MAD Studios, is excited to announce that Aimee Adler has joined the firm as Managing Partner alongside Sara Shake and Marc Aptakin. Adler brings 15 years of Public Relations and Marketing experience to the firm and will be focusing on public relations strategy and business development for the firm’s regional and national clients.
“We are very excited to bring Aimee on at this level,” said Marc Aptakin, CEO & President of Mad Studios, “Her knowledge of the industry and client relations is an excellent complement to the rapidly growing PR division within the agency.”
Specializing in event driven marketing and building brand identity through traditional and new media strategies, Adler will oversee public relations and marketing communications for Mad PR clients which include business development, strategic partnerships and media relations. Current Mad PR clients include The Singing Machine, Architec Brands, Henry & Ashe, Arc Broward, Feeding South Florida, CycleBar Fort Lauderdale, TapCo Restaurants, Flywheel Sports, and the Brimstone Restaurant Group, among others.
“I’ve had the pleasure of working parallel to Aimee in the PR industry in South Florida for the past 5 years, and have admired her exceptional rapport with clients and ability to consistently secure impactful placements. When the opportunity arose to partner in taking Mad PR to a national level, we both felt that it was a natural and powerful fit,” explains Sara Shake.
Prior to joining Mad PR, Adler held positions with Kip Hunter Marketing and TEKgroup International in South Florida, and Rubenstein Communications and D S Simon Productions, both based in New York, NY. Adler has developed successful strategic public relations plans garnering national placements with NBC’s Nightly News with Lester Holt, USA Today, US News & World Report, Marie Claire, SheKnows.com, Eater.com and Thrillist.com.
In addition to public relations, Adler has also led effective media buying campaigns, satellite media tours, social media, and digital marketing campaigns in various industries such as food and beverage, arts and entertainment, B2B, legal, financial, health/wellness, and technology. She has a B.A. in Communications and Certificate in Women’s Studies from Florida Atlantic University.
About Mad Public Relations LLC
Mad PR was founded in 2015 when Marc Aptakin and Sara Shake identified a synergy between their respective agencies, Mad Studios and Exposed PR and Events. Exposed PR was formally acquired by MAD Studios in 2016 and the firm has since developed the PR division of the full service agency founded by Aptakin in 2001. Mad PR specializes in new and traditional media strategies, event marketing, and experiential activations with a social edge in the hospitality, lifestyle, non-profit, and technology industries. Mad PR is owned by equal partners Aimee Adler, Marc Aptakin, and Sara Shake and is headquartered in downtown Fort Lauderdale. For more information, please visit www.yeswearemad.com.
mad pr | a division of mad studios
DESIGN + PRINTING + MARKETING + PR
101 NE 3rd Avenue
Fort Lauderdale, FL 33301