MIAMI—JeffreyGroup, the Latin America marketing and corporate communications agency, has named Cristina Iglecio and Mariana Villarreal to the newly-created positions of regional executive directors. Both will serve on the agency’s executive management committee, along with CEO Brian Burlingame and founder/chairman Jeffrey Sharlach. Iglecio, currently managing director of JeffreyGroup Brazil, has been named president of the operation and will oversee offices in São Paulo, Rio de Janeiro and Brasilia. Villarreal, who had been MD of Mexico, was also named chief strategy officer for Spanish-speaking markets.
MIAMI—Kreps DeMaria Public Relations & Marketing,has expanded into New York, and Laura Acker, firm partner and vice president, has relocated to the city and will serve new and existing Miami and New York clients. Partner Sissy DeMaria will spearhead recruitment and business development and will continue to commute from Miami.