Career Spotlight: Richard Murry, executive VP at Durée & Co.

Career Spotlight: Richard Murry, executive VP at Durée & Co.

Who: After 14 years running his own Miami Beach firm, The Murry Agency, Richard Murry has joined the public relations firm Durée & Co. as executive vice president in Fort Lauderdale. It’s a good move, Murry says. He and Durée Ross have collaborated

for years, and they share the same philosophy: that a commitment to nonprofit clients is a way to give back to the community.

Resume

Experience: Zynyx Marketing Communications, Coral Gables; Patrice Tanaka & Co., New York; before that, fashion PR at the Dallas apparel mart.

Education: Bachelor’s degrees from Southern Methodist University in Dallas, in journalism and broadcast film.

Community engagement: Pridelines Youth Services, Miami Beach Pride, Winter Party Festival, Miami-Dade Gay & Lesbian Chamber of Commerce and St. John’s on the Lake United Methodist Church.

Myth-busting

What don’t people know about this job: Public relations is a serious business. We are the custodians of our clients’ reputations in the community.

Skill set: Be an excellent writer, first and foremost. A dash of psychology is helpful as you’re dealing with the CEO, a reporter on deadline or a vendor, all within a 30-minute timespan.

On the job Ssrategies

Industry wisdom: Lesson No. 1: Be as courteous and respectful to the CEO as you are to the janitor. Lesson No. 2: Be very careful with "reply all."

What’s new: Digital media and social media marketing, and, parallel to that, the decline of traditional media.

Professional development: Get out from behind your desk and get out into the community — get out there and circulate.

On the side

Family: Husband, Greg, and two rescue puppies

Hobby: Having my mother’s 1964 Chevelle Malibu convertible restored. I learned to drive in that car.

Reading: "Red Carpets & White Lies," by Lea Black.

Ckentor 954-356-4662, Google+ and Twitter @mindingyourbiz

Copyright © 2016, Sun Sentinel

SOURCE: http://www.sun-sentinel.com/business/careers/fl-people-spotlight-richard-murry-20160121-story.html

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About oncallpr

Award-winning publicist with a proven track record of success in promotions. Founder of the South Florida Public Relations Network (www.sfprn.com) and On Call PR.

Posted on January 24, 2016, in Uncategorized. Bookmark the permalink. Comments Off on Career Spotlight: Richard Murry, executive VP at Durée & Co..

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