Kara Freedman, Hemsworth Communications
Hemsworth or 954-716-7614
BEST WESTERN HOTELS & RESORTS TAPS HEMSWORTH
COMMUNICATIONS FOR TRADE & DEVELOPMENT PR
AGENCY TO FOCUS ON COMPANY’S 70TH ANNIVERSARY, NEW
VIB AND GLO® BRAND LAUNCHES, ONGOING INNOVATION
Fort Lauderdale, FL – December 23, 2015 – Hemsworth Communications (www.HemsworthCommunications.com) today announced it has been selected to handle trade and development public relations for Best Western Hotels & Resorts. Together, the companies will create and implement a strategic public relations plan showcasing an array of news as the international hotel company enters its 70th anniversary year.
“We are honored to represent Best Western Hotels & Resorts, especially at one of the most exciting times in their 70-year history,” said Samantha Jacobs, the agency’s founder and president. “Best Western has outstanding stories of evolution and innovation to tell and we are excited to hit the ground running, helping show the world what the future looks like for this legendary company.”
Heading into 2016, Best Western International stands poised to capture significant market share and awareness as it repositions itself for an exciting future. A diverse collection of more than 4,100 properties in over 100 countries, the company recently introduced its new contemporary master brand Best Western Hotels & Resorts, as well as unique new logos for several of its seven individual brands.
Hemsworth will focus on securing top-tier trade media placements showcasing Best Western’s re-emergence as an industry powerhouse, leveraging the fact that the company continues to outpace competitors in RevPAR (revenue per available room). Other recent announcements and areas of focus for Hemsworth include:
- An investment of $2 billion (by the end of 2016) in property improvements and renovations by North American Best Western hotels
- A focused and conscious effort to elevate the quality of its family of hotels through the separation of more than 1,200 properties in North America, over the course of the last ten years
- The debut of Vīb® and GLō, the company’s newest boutique brands, along with new signings, groundbreakings and openings
In addition to strategic trade and development public relations programs, Hemsworth will also execute brand thought leadership initiatives in support of Best Western’s executive team, conduct activities on the ground at key industry conferences, and support new hotel launches.
“Throughout the agency selection process, we have been impressed by the passion, industry knowledge and media relationships that Hemsworth Communications brings to the table,” said Craig Smith, managing director, corporate communications for Best Western Hotels & Resorts. “We are confident that Hemsworth is the right partner to align with at this very pivotal moment for Best Western, and we are pleased to have them as part of our extended family.”
Hemsworth will service the Best Western Hotels & Resorts account out of its offices in Fort Lauderdale, FL.
For more information visit www.HemsworthCommunications.com. Stay up-to-date on the latest Hemsworth news by following @HemsworthPR on Twitter or by liking the agency on Facebook at www.facebook.com/HemsworthCommunications.com.
About Hemsworth Communications
A dynamic, well-rounded agency with varied areas of expertise, Hemsworth Communications caters to companies in the travel, tourism and hospitality industries specifically, while leveraging its experience with leading brands within the real estate, philanthropy, entertainment, sports business, home and lifestyle product sectors. Services, among others, include research, strategic planning, branding, media relations, promotions, press trips, media tours, guerrilla marketing, cause marketing and event planning. Unlike traditional public relations agencies, this unique marketing consultancy is dedicated to providing customized marketing programs with personal, passionate client service.
Contact information: Kara Freedman, Hemsworth Communications, 12505 Orange Drive Suite 907, Davie, FL 33330