Cision to acquire PR Newswire

Dear PR Newswire for Journalists member:

Today we announced exciting news: Cision has agreed to acquire PR Newswire from our parent company, UBM plc. This agreement, which requires approval by the shareholders of UBM plc as well as regulatory approvals, would create a leading global communications platform of content monitoring, creative services, multichannel distribution and analytics, public and investor relations solutions, compliance services, influencer marketing, and social media tools. The transaction is expected to close by the end of the first quarter of 2016. We encourage you to read our press release and Beyond PR blog post for additional information.

Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Cision is owned by GTCR, a leading private equity firm with extensive experience in our industry and a long history of partnering with companies and management teams to help them achieve their operating and financial objectives.

As a user of PR Newswire for Journalists and ProfNet, you have access to customized news feeds by industry and topic, as well as connections to more than 14,000 public relations professionals and the hundreds of thousands of experts they represent. Easy to use tools such as ProfNet Queries, Links, Expert Alerts and Connect, our online community, help make expert sourcing quick and easy.

As you may know, Cision’s Help A Reporter Out (HARO) solution provides journalists with a robust database of experts for upcoming stories and daily opportunities for sources to secure valuable media coverage. Following the transaction, in combination with HARO, you will have access to a more robust community of experts and an enhanced set of tools to help you connect with the sources that you need to create compelling narratives.

While regulatory and shareholder approvals are sought, PR Newswire and Cision will remain separate companies and continue to operate independently. You should continue to rely on PR Newswire for Journalists and ProfNet for your day-to-day activities. A long-term product roadmap and timeline will be finalized following completion of the transaction, and both companies are intent on ensuring there is no disruption to current services as we work to create an enhanced set of integrated offerings to better serve your needs. Following the close of the transaction, we expect that a combined offering will have similar functionality in order to minimize disruption and maintain ease of use.

If you have any further questions about our media services, please do not hesitate to email us at mediasite. Any future changes will be communicated, as they always have been in the past.

We look forward to the opportunities that lie ahead. Thank you for your support and continued confidence in PR Newswire.

Sincerely,

Robert Gray, CEO of PR Newswire

About oncallpr

Award-winning publicist with a proven track record of success in promotions. Founder of the South Florida Public Relations Network (www.sfprn.com) and On Call PR.

Posted on December 15, 2015, in Uncategorized. Bookmark the permalink. Comments Off on Cision to acquire PR Newswire.

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