SWAY PR Recognized For Outstanding Social Media Campaign
Hispanic MilkPEP campaign lands highly coveted nomination second year in a row
SEPTEMBER 09, 2015 –
MIAMI, Sept. 9, 2015 /PRNewswire/ –SWAY PR was recently selected as a finalist for PR Daily Awards in the Digital PR and Social Media Live Chat category. The agency received this honor in recognition of its innovative and engaging initiative Milk Life: Lo Que Nos Hace Fuertes #HerenciaLeche Twitter Chat, an interactive conversation which celebrated Hispanic Heritage Month through Latino-inspired recipes.
The #HerenciaLeche Twitter, held in partnership with Quaker Oats, allowed participants to share and discuss their favorite family recipes. Several influential bloggers from the Latina Mom network participated in the conversation, including Gabriela Natale and Jeannette Kaplun. The overall message circled around the notion that milk is a central ingredient to so many Latino foods and beverages.
The finalists of the PR Daily Awards set industry standards for excellence across all areas of PR. SWAY PR, ranked #9 on South Florida Business Journal’s 2014 Top Public Relations Agencies, was the only multicultural agency to contend in their Digital PR and Social Media Live Chat category this year. In 2014, SWAY received two PR Daily Awards in the categories of Best Live Chat and Best Use of Hashtags.
A wholly-owned subsidiary of Commonground/MGS, SWAY offers a full spectrum of public relations services including: media relations, community relations, grassroots and event marketing, public affairs, public engagement, web development, crisis management, blogger relations, social media, and content development in the U.S., Caribbean and Latin America.At SWAY we engage consumers for our client partners, swaying opinions, beliefs and emotion, and then turning those perceptions into actions. To learn more about SWAY, visit our site,Facebook page and follow us @discoverswaypr.
At Commonground/MGS we ‘turn relevant into remarkable’.With our headquarters in New York City and offices inChicago, Miami, Houston and Los Angeles we are rooted in the epicenters of culture and have a unique lens to the new marketplace.Everyday CGMGS helps brands thrivein a new marketplace led bya diverse, globally-minded, technologically-driven, mobile society. We createcompelling business solutions for our clients including American Family Insurance, Bacardi,BMO Harris,Coca-Cola,Florida Power & Light Co., HBO Latino, Illinois Lottery, ITT Technical Institute, Miami Marlins, MilkPEP, MillerCoors, NBCUniversal,Outback Steakhouse and The Florida Lottery. To learn more about Commonground/MGS visit our site, Facebook page and follow us @commongroundmgs.
Yvonne Lorie, President SWAY PR
305.444.4647 ext. 6747
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