rbb Public Relations has been named agency of record for Sawgrass Mills

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MIAMI—rbb Public Relations has been named agency of record for Sawgrass Mills, a leading outlet and value shopping destination. rbb will execute a strategic public relations, marketing and social media program to enhance the Sawgrass Mills brand, engage key target audiences—domestically and internationally—and drive traffic. The scope of work includes media relations; key message development; event, sponsorship and partnership consulting; and social media support and program creation.

http://www.holmesreport.com/latest/article/account-news-in-brief-(june-1-2015)