April 27, 2015
PR PROfile: Barry R. Epstein, Barry R. Epstein Associates
Barry R. Epstein, APR
Barry R. Epstein Associates (Boca Raton, Fla.)
Length of PR career (so far): Almost 36 years (started on Friday the 13th of July 1979)
Your most memorable campaign: Taking the East Boynton Little League team world champions to meet the presidents plane and throw out the first pitch at the opening game of the World Series standing on the field with them an Gloria Estefan singing the World Series.
Most poignant professional moment: Consoling my losing clients after the 2012 national election debacle.
Favorite journalist to work with: Mike Wallace, doing a story rolling out a huge medical bill on the sidewalk of Hollywood Medical Center. (Barry pictured with Wallace at right)
Number of 2 a.m. calls from a client this month: 2
Biggest complaint about social media: Very difficult to keep up with. I use www.MI360.com to post once to all of them.
Best thing about working at your agency: Being a one man band.
Last time you didn’t do any work all weekend: Can’t remember when.
Most misunderstood thing about PR: That there is a difference between advertising and PR
Most outrageous client request: There are no outrageous client requests. The difficult things we do immediately. The impossible takes a little longer.
What got you interested in a PR career? I was a Chamber of Commerce exec in five different states prior to opening my PR firm.
Most interesting thing about your job: Every day is different and the crisis management needs get my juices flowing.
Number of meetings you were in last week: About a dozen
Your nightmare client in 3 words: arrogant, demanding, unresponsive
Rate your math skills from 1-10: 2
Best advice to a PR student: Get an internship
Favorite way to de-stress: Go to a movie
The moment you realized PR is more fun than you thought it would be: When you get the reaction you wanted.
Worst PR crisis in the news this year so far: The impasse in Washington dealing with Hamas and the militant Muslims.
Brand that does the best PR/communications: Coca Cola
Brand most in need of better PR: Obama administration
Favorite non-work hobby: Doing movie and travel reviews
Last book you read: “A Jew Grows in Brooklyn” by Jake Ehrenreich
Cocktail of choice: Malibu rum on the rocks or Clamato juice and Grey Goose.
Favorite movie this year: “The Face of Love” with Annette Bening, Ed Harris and Robin Williams
Your first “real” job: Working the takeout counter in a Chinese restaurant and learning Chinese
Childhood “dream job”: To be an advance man for the White House.
Three people you’d love to invite to dinner: Billy Joel, Bill Clinton, Kevin Spacey
Your next big adventure: Going to Israel in May to do a travel story for the Israeli Ministry of Tourism
Your ideal Saturday: Sleeping in late