rbb’s winning campaigns were selected from more than 1,000 entries spanning several categories.
Our creative Breakout Brand strategies are the engine behind our
Gold Award –
Targeting moms, who make 80% of all travel decisions, rbb’s innovative blogger influencer campaign resulted in a double-digit percent increase in bookings, more than 45 million total impressions and thousands of new fans on Facebook and Twitter.
Gold Award – Feature Placement Print, Consumer
rbb helped say thank you to military personnel and generated impactful feature coverage in the process. A branded surprise family reunion garnered a three-page feature in Military Spouse reaching 150,000 military families.
Silver Award – New Opening/Launch
To ensure a successful new property opening, rbb secured a strategic celebrity partnership to reach mass media targets and accelerate the buzz factor. rbb partnered with reality stars Kourtney Kardashian and Scott Disick and secured an EXTRA TV exclusive that aired in two parts, followed by coverage in People and US Weekly. Combined with the couple’s social media posts, the opening generated 62.5 million impressions and a major increase in web traffic.
Bronze Award – Feature Placement Print, Trade
Responsible consumption and environmental practices are increasingly important in the hospitality industry. To demonstrate our client’s thought leadership, rbb delivered a sought-after two-page cover story in Asian Hospitality reaching more than 50,000 current owners and potential developers.
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Lisa K. Ross