Announcement: Insider Media Management as Public Relations Agency of Record

First Ever Personalized College Advisement Service Selects Insider Media Management as Public Relations Agency of Record

PR firm run by former journalists will help University Research and Review expand the number of college-bound men and women it advises and guides.

BOCA RATON, Fla., Oct. 27, 2014 /PRNewswire/ — University Research and Review (, a free online service that helps potential or current students make the best decisions possible in choosing a college or field of study, has selected Insider Media Management ( to execute a national public relations campaign.

“We hired Insider Media Management because they quickly grasped that our mission could positively affect millions of lives,” explains URR founder and CEO Joe Schmoke. “Insider Media immediately recognized that what we were doing could help reduce student debt and eliminate the lost time and dollars caused by switching majors or colleges. Other firms didn’t ‘get it’; Insider Media Management did.”

Nearly three years ago, after noting several flaws in the current process used to select a college and major, Schmoke approached other higher education leaders about ways to improve the process. The solution is URR’s free, objective online service that provides guidance on a personalized basis.

“With student loan debt on the rise and so many students changing their majors or schools, plus adults returning to college, URR’s story will connect with the media on multiple levels,” says Insider Media Management Account Executive Sharon Abramson, a former print editor and reporter.

URR’s experienced and distinguished Advisory Board, with more than 280 years of academic experience combined, has helped develop a process that places the emphasis on students’ specific needs, criteria and unique personal characteristics.

“Choosing a college is one of the most important decisions students will make and the process can be overwhelming,” says IMM President J.P. Hervis. “URR’s simple, free online service provides an immense value to students and their families and can save them thousands of dollars in the long run.”

Insider Media was founded, and is operated by, an award-winning news journalist. As such, it believes all businesses have a story to tell. The firm utilizes those stories in every element of its service, including website design, publicity, social media marketing, graphic design and more. Its creative, tailor-designed communications strategies and branding expertise have given clients broadened exposure and an expanded customer base.

Media contact: Sharon Abramson, Insider Media Management, 954.655.8821 or 561.995.6560, sharon