TooJay’s Selects Insider Media Management as Agency of Record


Media Contact: Sharon Abramson

Insider Media Management



Florida’s Favorite Neighborhood Eatery Selects Insider Media Management to Serve Up Public Relations Campaign

PR firm run by former journalists will garner publicity featuring TooJay’s exceptional dining experience.

Boca Raton, FL – TooJay’s Gourmet Deli (, a Florida institution known for deli sandwiches, desserts and its diverse menu since 1981, has selected Insider Media Management ( to provide public relations and branding support.

“We were looking for a firm to take a different approach to the standard Public Relations model says TooJay’s Vice President of Marketing, Annie Catz. Catz adds, “we were intrigued by Insider Media’s ability to secure a high volume of earned media by utilizing personal contacts and an unmatched knowledge of the inner workings of the media, while becoming a creative force in the evolution of the TooJay’s brand.”

“TooJay’s is known for serving a variety of high quality breakfast, lunch, dinner and dessert options,” says Insider Media Management President J.P. Hervis. The award-winning TV journalist adds, “We’re excited to bring a powerful level of awareness to a brand that is well-loved for its ability to provide time-honored classics you just can’t find in todays casual dining segment.

TooJay’s currently has 24 locations throughout the state, with plans to open two to three more in 2014. In addition to traditional favorites such as corned beef piled high on thick slices of freshly baked rye to classic Reubens and chicken noodle soup; TooJay’s offers a host of vegetarian and lighter items , as well as a diverse catering menu, a famed selection of freshly baked desserts, and homestyle comfort food entrees.

“TooJay’s is a Florida staple and an icon, we are extremely proud to have the opportunity to work with them,” says Sharon Abramson, an Insider Media account executive. “I grew up eating at TooJay’s with my family and have experienced their consistent levels of quality and friendly service from Plantation to Palm Beach to Orlando.”

About Insider Media Management

Insider Media was founded, and is operated by, an award-winning news journalist. As such, it believes all businesses have a story to tell. It is our job to find the story, frame it effectively, present it to our vast media contacts and develop a strong brand identity. Insider Media represents clients nationwide and businesses of all sizes. Its creative, tailor-designed communications strategies and branding expertise have given its clients broadened exposure and an expanded customer base.

Contact: Sharon Abramson, 954.655.8821 or 561.995.6560, sharon