SOURCE: The Weinbach Group
February 13, 2014 10:47 ET
The Miami Foundation Chooses The Weinbach Group as New PR and Marketing Agency
Miami-Based Agency Selected to Increase Visibility and Grow Donor Base
MIAMI, FL–(Marketwired – Feb 13, 2014) – The Weinbach Group, a leading Miami public relations firm, announced today that it was hired to provide marketing communications services for The Miami Foundation, one of the region’s most respected nonprofits and steward of more than $200 million in charitable assets. Working with the Foundation’s senior staff, The Weinbach Group will endeavor to raise awareness about the Miami Foundation’s community impact and its unique approach to philanthropy that allows donors to create customized charitable funds that support specific missions.
The Miami Foundation selected The Weinbach Group from among more than a dozen respondents to its request for proposals based on the agency’s thorough insight into the Foundation’s circumstances and real-world recommendations for advancing its goals.
"We wanted a full service marketing communications firm that could provide tactical support for all our communications needs," said the Foundation’s director of communications, Matthew Beatty. "We also wanted an agency that had the strategic perspective to help us evolve and grow. The Weinbach Group was a great fit."
In recent years, The Weinbach Group has earned a reputation as a healthcare advertising agency; however, the company has a long history of working with nonprofits and community organizations, including Susan G. Komen® South Florida and Community Capital Management.
"Some people think we’re a Miami ad agency. Others know us as a PR firm. The fact is we subscribe to an integrated approach to communications," said Daniel Weinbach, the firm’s chief operating officer. "We are honored the team at The Miami Foundation selected our agency, not only because it demonstrates their confidence in our ability, but also because we feel passionate about advancing the Foundation’s goals and feel our role as its marketing partner will allow us to be instrumental in that process."
About The Weinbach Group:
The Weinbach Group, now in its 26th year of business, ranks as one of South Florida’s top marketing firms and was named one of South Florida’s Top 100 Small Businesses. The firm provides advertising, public relations, and strategic marketing counsel to organizations in a range of industries with special emphasis healthcare and the nonprofit sector. Clients include Jackson Health System, Susan G. Komen® South Florida, and The Renfrew Center for Eating Disorders. For more information, visit www.weinbachgroup.com.
The Weinbach Group, Inc